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Spotify to launch badge identifying AI music
Spotify to launch badge identifying AI music / Photo: SCOTT OLSON - GETTY IMAGES NORTH AMERICA/AFP

Spotify to launch badge identifying AI music

Streaming giant Spotify said Tuesday it would launch a new "AI Persona" badge in mid-September clearly identifying content producers that are AI-generated and not real people.

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"Listeners have been clear in telling us that they don't like seeing an artist profile that seems human, only to find out that the persona is AI-generated," Spotify said in a statement.

The move is the Swedish company's latest effort to be transparent about how the music on its platform was made, amid growing concern across the music industry over AI-generated content overwhelming streaming catalogues.

In April, the company launched its "Verified by Spotify" badge, signalling that a profile has been reviewed and meets its authenticity standard.

"Alongside artist profiles that self-disclose as AI Personas, we will also start applying badges to relevant profiles," the company said.

Spotify will not include AI Personas in editorial or personalised recommendations, unless a user follows an AI Persona, it said.

S.Pimentel--PC