Portugal Colonial - Pickleball phenomenon takes over New York

On a recent weekday evening at the foot of the Brooklyn Bridge, dozens of players ranging from thirty-somethings to retirees shared the four new courts at Brooklyn Bridge Park, which recently replaced the bocce ball courts.

Teams form spontaneously as players wait their turn at the park space that offers a unique view of Manhattan's brightly lit skyscrapers.

"You come here, put your paddle over there, and you get to play with a range of people, beginner and intermediate," said 52-year-old Amy Zhao with a smile.

With its neon perforated plastic ball, flat paddle rackets and obligatory underhand serve, pickleball is a kind of "mini tennis," especially due to its smaller-sized court.

It's also much cheaper: David Masters took up pickleball when he realized it cost $100 to snag a spot to play tennis at a New York public park.

"And also, you had to wake up at like 6:00 am just to reserve a court," said the 31-year-old software engineer.

Beyond tennis, pickleball takes on airs of both badminton and ping-pong, with lighting-fast exchanges that demand quick reflexes.

What's more, players must strategically position on the court: competitors can't hit the ball before it bounces if it lands in a non-volley zone that's just in front of the net.

The game was invented in 1965 by three fathers in the state of Washington.

In February, the Sports & Fitness Industry Association deemed it the fastest growing sport in the United States, with 4.8 million regular or casual players in 2021, up 39 percent from 2019.

- Professionalization -

The growth in New York is visible, with new courts popping up throughout the city and where private coaches have even become in demand, some running upwards of $75 per hour.

"During the pandemic, people wanted to get activities. And it felt like pickleball was one that checked a lot of boxes," said 33-year-old Karim Kerawala.

"It let them be outside and let them compete in something that didn't require a ton of exercise, unless you wanted... higher level play," Kerawala said.

Calling pickleball his "new obsession," he said a meet-up app saw membership numbers go from around 200 to nearly 2,000 in one year.

A number of "professional" circuits have already arisen, including the APP tour that was founded in 2019.

At the end of May the league organized a tournament at Flushing Meadows, on the grounds of the US Open.

According to Ken Herrmann, founder of the APP Tour, interest and skill is such that qualifying tournaments are starting to become necessary for professional events.

The competing PPA Tour, found in 2018, signed exclusive contracts with the 24 best players in the sport, both men and women.

They distributed $3 million in prize money in 2022, a sum that could double in 2023, said Hannah Johns, the PPA Tour's content director.

"It's been absolutely crazy, how much it's taken off. And a lot of that is because we were able to get bigger sponsors and broadcast partners involved," Johns said, citing CBS, NBC and ABC among the networks and the car rental company Hertz as a brand.

And with the already announced takeover of the PPA Tour by the private investment firm founded by businessman Tom Dundon -- who already owns the Carolina Hurricanes ice hockey team -- Johns vows future partners in the world of alcohol and gambling to come.

Major League Pickleball announced this week it's joining forces with NBA phenom LeBron James, who is purchasing a team as part of an ownership group that includes fellow basketball champions Draymond Green and Kevin Love.

R.Veloso--PC