-
Shein grapples with EU backlash, but clients keep coming
-
Yamashita marches to nine-shot win in LPGA Canadian Women's Open
-
Key facts about Chinese-founded fast-fashion giant Shein
-
Gauff powers past Pegula to win US Open warm-up in Cincinnati
-
Shein to make market debut in Hong Kong in September
-
Japan's Olympic figure skating heroes to wed
-
Fils tops Tiafoe to claim first ATP Masters title in Cincinnati
-
Cummins eyes ODI return ahead of 'big' South Africa Test series
-
Gauff powers past Pegula to win Cincinnati WTA 1000 crown
-
India police used excessive force during protests: Amnesty
-
Ukraine backers gather as war escalates, air defence runs low
-
Rookie La Sasso wins LIV season-ender as tour's future in doubt
-
Syria says Israel talks addressed de-escalation, staying out of Israel-Turkey tensions
-
Fils tops Tiafoe to claim first ATP Masters title in Cincinnati bb/amz
-
Tourism boom pushes limits of Athens air traffic control
-
Clark fends off McIlroy to win BMW Championship
-
Liga holders Barcelona crush Elche, Atletico salvage Villarreal draw
-
Raphinha, Lopez hit braces as Barcelona trounce Elche
-
Spain's World Cup hero Torres saves PSG's blushes at Rennes
-
Macron hosts Saudi crown prince for visit ranging from esports to Mideast
-
Swiss forward Embolo joins Atlanta United
-
Jamieson gets Trump call after ending 14-year golf title drought
-
Former cricket captains appeal to Pakistan over Khan health care
-
Norwegian King Harald's health has 'deteriorated': palace
-
Latest 'Spider-Man' tops American box office for 4th weekend
-
Man City snatch late win in Maresca debut, Iraola's Liverpool rescue dramatic draw
-
Szoboszlai's last-gasp leveller rescues Liverpool in Newcastle draw
-
Trump takes starring role at Washington's IndyCar debut
-
Landfill collapse kills 30 in Guinea
-
Villa boss Emery says it's down to Watkins to explain absence
-
'Unbelievable' Cherki proves his point to Man City boss Maresca
-
Duplantis labours to 'super difficult' pole vault win at Silesia Diamond League
-
10-man Atletico snatch Villarreal draw as Alvarez returns
-
Max smash at zany Zandvoort: Three stories from the Dutch GP
-
Seville, Jefferson-Wooden roar to 100m wins at Silesia Diamond League
-
Brennan sprints to Vuelta stage two victory, Pogacar keeps red
-
VW chief warns carmaker's situation 'more than critical'
-
Duplantis conquers pole vault at Silesia Diamond League
-
England cricketer Carse under investigation after 'nightclub incident'
-
France's badminton gold winners set for obscurity back home
-
McLaren's Norris wins Dutch GP after Verstappen crash
-
Brighton start Premier League season with rout of 10-man Villa
-
Giroud scores as Lille give Davide Ancelotti winning start
-
Maresca makes winning start with Man City after dramatic fightback
-
Kejelcha smashes half-marathon world record in Buenos Aires
-
Mo'unga returns for All Blacks against Johannesburg Lions
-
Trump admin predicts US trade war 'devastating' for Canada
-
Belgian sprinter Philipsen wins Renewi Tour
-
Trump set for starring role at Washington's debut IndyCar race
-
'A day for French badminton' as Lanier triumph gives them golden double at world champs
Cut off from the West, Muscovites rediscover Russian 'roots'
At a cooking school in Moscow, Yulia Fedishova was preparing a "smetannik": a traditional Slavic layer cake with a sour cream topping.
The "Lunch a la Russe" master class she was attending on the secrets of classic Russian dishes is just one example of how many Muscovites are trying to reconnect with their ancestral "roots" amid the war in Ukraine.
The push is encouraged by the Kremlin as Russia faces deepening isolation from the West.
"In such troubling times, you want to return to something familiar, to become closer to your roots in order to find calmness and balance," said Fedishova, a 27-year-old corporate trainer.
Whereas before the war, fondness for traditional pastimes and cuisine may have been dismissed as parochial in big-city Western-inspired Russia, now it is all the rage.
Facing difficulty travelling to Europe and steeped in an ultra-patriotic drive from the Kremlin, many Russians have turned to the tastes and style of their Tsarist and Cold War-era ancestors.
Village foods like cloudberries and jam from pine cones have resurged as a popular ingredient in teas and cakes in Moscow cafes.
Trips to the banya -- the Russian steam bath that involves being flogged with a birch branch and, in winter, jumping into the snow -- have surged, replacing visits to modern-style spas.
Much to the delight of President Vladimir Putin, the kokoshnik, an elaborate traditional Russian headdress, has even made a comeback.
"I've been told that we have a revival of a Russian tradition -- young women are going to events, or going out to bars and so on, wearing kokoshniks and traditional Russian outfits," the Kremlin chief said last October.
"You know, it's not a joke. It makes me very happy."
- 'Retreat' -
The drive comes both from the top -- with Putin pushing Russia to ditch Western values and embrace its break from the West -- and from below, with organic and cultural bottom-up initiatives.
Foreign social networks are banned or restricted, independent media have been forced into exile and Western society routinely bashed as decadent, godless and debauched by officials and on state TV.
Cultural links have diminished since Russia launched its military offensive in 2022.
There are no direct flights to the West and obtaining a visa to visit the EU or the United States has become much more complicated.
"We used to travel a lot, saw Europe, and know it by heart," Natalia, a well-off 39-year-old from Moscow, told AFP.
"But I don't want to go there anymore," she said, blasting what she called "passport discrimination".
"I've never supported the West's policy of lumping us all together regardless of our views -- just as I've never supported what's happening in our country now."
In the early 2010s, two-thirds of Russians described themselves as pro-European, Denis Volkov, head of the Levada Centre independent pollster -- labelled a "foreign agent" by Moscow -- told AFP.
"Now the situation is exactly the opposite," he said.
"It's kind of a retreat into our own identity against the background of Russia's isolation."
At the same time, nationalism and patriotism are surging.
The proportion who see Russia as "one of the best countries in the world" has more than doubled since the mid-1990s -- up from 36 percent to 76 percent, the Levada Center found.
- 'New patriotism' -
In the world of fashion, several brands have launched collections featuring classic embroidery and floral patterns.
The Tvoye brand -- "yours" in Russian -- has had a hit with its "Russian vibes" line, featuring prints of babushkas -- Russian grandmas -- and distinctive Russian window frames on T-shirts.
"This is our new kind of patriotism," interior designer Anna Loseva said.
"My clients no longer want to copy the West. They prefer authentic things over standardised ones."
Recently, some of her customers have even commissioned iconostases -- huge wooden screens featuring paintings of Orthodox icons, typically found in churches -- for their homes.
Others have tried to incorporate elements of tradition, while holding onto the European influence.
The whitewashed walls of Alexei Kochkarev's OKN restaurant evoke an old Orthodox monastery, while its decor is clearly Scandinavian minimalism.
"It's an intentional dualism," he told AFP.
The enthusiasm for heritage is "our response to external pressure."
"Right now it really is a national awakening. But we can't be separated from Europe. Why is it necessary to choose?"
M.Gameiro--PC