Sony launches PC gaming gear, expanding beyond PlayStation / Photo: Philip FONG - AFP/File
-
Netflix to buy Warner Bros. in deal of the decade
-
US sanctions equate us with drug traffickers: ICC dep. prosecutor
-
Migration and crime fears loom over Chile's presidential runoff
-
French officer charged after police fracture woman's skull
-
Fresh data show US consumers still strained by inflation
-
Eurovision reels from boycotts over Israel
-
Trump takes centre stage as 2026 World Cup draw takes place
-
Trump all smiles as he wins FIFA's new peace prize
-
US panel votes to end recommending all newborns receive hepatitis B vaccine
-
Title favourite Norris reflects on 'positive' Abu Dhabi practice
-
Stocks consolidate as US inflation worries undermine Fed rate hopes
-
Volcanic eruptions may have brought Black Death to Europe
-
Arsenal the ultimate test for in-form Villa, says Emery
-
Emotions high, hope alive after Nigerian school abduction
-
Another original Hermes Birkin bag sells for $2.86 mn
-
11 million flock to Notre-Dame in year since rising from devastating fire
-
Gymnast Nemour lifts lid on 'humiliation, tears' on way to Olympic gold
-
Lebanon president says country does not want war with Israel
-
France takes anti-drone measures after flight over nuclear sub base
-
Signing up to DR Congo peace is one thing, delivery another
-
'Amazing' figurines find in Egyptian tomb solves mystery
-
Palestinians say Israeli army killed man in occupied West Bank
-
McLaren will make 'practical' call on team orders in Abu Dhabi, says boss Brown
-
Norris completes Abu Dhabi practice 'double top' to boost title bid
-
Chiba leads Liu at skating's Grand Prix Final
-
Meta partners with news outlets to expand AI content
-
Mainoo 'being ruined' at Man Utd: Scholes
-
Guardiola says broadcasters owe him wine after nine-goal thriller
-
Netflix to buy Warner Bros. Discovery in deal of the decade
-
French stars Moefana and Atonio return for Champions Cup
-
Penguins queue in Paris zoo for their bird flu jabs
-
Netflix to buy Warner Bros. Discovery for nearly $83 billion
-
Sri Lanka issues fresh landslide warnings as toll nears 500
-
Root says England still 'well and truly' in second Ashes Test
-
Chelsea's Maresca says rotation unavoidable
-
Italian president urges Olympic truce at Milan-Cortina torch ceremony
-
Norris edges Verstappen in opening practice for season-ending Abu Dhabi GP
-
Australia race clear of England to seize control of second Ashes Test
-
Trump strategy shifts from global role and vows 'resistance' in Europe
-
Turkey orders arrest of 29 footballers in betting scandal
-
EU hits X with 120-mn-euro fine, risking Trump ire
-
Arsenal's Merino has earned striking role: Arteta
-
Putin offers India 'uninterrupted' oil in summit talks with Modi
-
New Trump strategy vows shift from global role to regional
-
World Athletics ditches long jump take-off zone reform
-
French town offers 1,000-euro birth bonuses to save local clinic
-
After wins abroad, Syria leader must gain trust at home
-
Slot spots 'positive' signs at struggling Liverpool
-
Eyes of football world on 2026 World Cup draw with Trump centre stage
-
South Africa rugby coach Erasmus extends contract until 2031
NYSE - LSE
| RBGPF | 0% | 78.35 | $ | |
| CMSC | -0.26% | 23.42 | $ | |
| BCC | -0.69% | 73.75 | $ | |
| RIO | -0.85% | 73.11 | $ | |
| RYCEF | -0.96% | 14.51 | $ | |
| NGG | -0.62% | 75.44 | $ | |
| GSK | -0.56% | 48.3 | $ | |
| RELX | -0.31% | 40.415 | $ | |
| JRI | 0.22% | 13.78 | $ | |
| SCS | -0.4% | 16.165 | $ | |
| BCE | 1.15% | 23.49 | $ | |
| AZN | 0.39% | 90.383 | $ | |
| BTI | -1.48% | 57.195 | $ | |
| VOD | -1.23% | 12.48 | $ | |
| BP | -3.03% | 36.135 | $ | |
| CMSD | -0.32% | 23.245 | $ |
Sony launches PC gaming gear, expanding beyond PlayStation
Japan's Sony is launching a new brand that will offer PC gaming gear, the company announced Wednesday, as it aims to expand beyond its flagship PlayStation console.
The move comes as Sony looks to compete for a share of the gaming peripherals market, valued at $3.88 billion globally in 2019 according to Grand View Research.
The first offerings from the new Inzone brand, targeted primarily at PC gamers, will be three wireless headsets and two monitors, the priciest of which will retail for a suggested $899.99 in the United States.
"The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment," said Yukihiro Kitajima, head of Sony's game business and marketing office, in a statement.
Sony is a relative latecomer to the segment, with rival Microsoft already well established in computers and peripherals.
The timing may be linked to production issues faced by Sony and other console manufacturers, who are struggling to meet demand because of pandemic-led supply chain issues and a global chip shortage.
"Considering the short supply of PS5 (PlayStation 5) and soaring game development costs, the PC gaming market is becoming critical for Sony in order to show stable profit to investors," Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.
L.Henrique--PC
