Sony launches PC gaming gear, expanding beyond PlayStation / Photo: Philip FONG - AFP/File
-
Zhu Rongji, trailblazing ex-premier who transformed China's economy
-
WHO says Trump vaccine shake-up goes against evidence
-
China tech giant Tencent's Q2 profit down as AI push builds
-
Eclipse chasers flock to Spain for 'breathtaking' experience
-
China's C919 jet makes first international commercial flight
-
'To make the civilians leave': Russia pummels Ukraine's petrol stations
-
Mideast war impact on travel bookings fading, TUI says
-
Japan brushes off Australian PM's melon drama
-
Bangladesh get Das fitness boost for daunting Australia task
-
Rod Stewart cancels tour dates after heart surgery
-
One dead, 172 rescued as second ferry in days catches fire in Indonesia
-
How Britain's mapmakers track climate change
-
Foxconn posts quarterly profit surge on AI server demand
-
Australian delivery drivers win 'world-leading' pay rise
-
Hazlewood gets Australia nod ahead of Boland for Bangladesh Test
-
Meta meets its own 'tobacco' moment in court
-
Toyota ex-chief Okuda, pioneer of the Prius, dead at 93
-
Art or medicine? Japan's cosmetic tattoo artists in limbo
-
Colombia rescuers find woman alive as quake death toll passes 200
-
Rybakina ousts Osaka to book Toronto semi-final against Gauff
-
New Zealand PM survives leadership challenge months from election
-
Colombia rescuers find woman alive as quake death toll passes 240
-
Passengers rescued as second ferry in days catches fire in Indonesia
-
Charges dropped against Bondi Beach attack hero
-
Oil prices rise, stocks mixed ahead of crucial US inflation data
-
Parched and desperate for rain, Kazakhstan turns to cloud-seeding
-
UK 'joke' candidate Binface pushes serious point about politics
-
The perfect storm that turbocharged Venezuela's twin quakes
-
New Zealand PM Luxon survives leadership challenge months from election
-
2.4 million girls banned from Afghan schools since Taliban return: UNESCO
-
Cuba celebrates Castro's 100th as his revolution faces its toughest test
-
Colombians dig through rubble as quake death toll surpasses 240
-
Defending champion Shelton rolls into Montreal semis
-
New Zealand's ruling party meets to decide PM Luxon's fate
-
What to know about the total solar eclipse
-
Total solar eclipse to spellbind Europe
-
Tentoglou claims fourth Euro long jump title, injured Jacobs falters
-
Jodar, Nakashima to make Masters semis debuts in Montreal
-
All Blacks knew Nonu would perform solo Haka - coach Rennie
-
Chilean veteran Sanchez signs with MLS club Montreal
-
Britain's Glave upstages Jacobs to win European 100m gold
-
Cristiano Ronaldo marries long-term partner Georgina Rodriguez
-
Greece's Tentoglou wins fourth European long jump title
-
Oil prices higher, stocks mixed ahead of inflation report
-
Doctors ignored 'warning signs' before Maradona's death, court hears
-
Jacobs into 100m final with eye on third title
-
Pereira, the 'zombie city' devastated by Colombia's earthquake
-
Eight-try New Zealand cruise to tour victory over Sharks
-
UN says 2 staff arrested by Afghan intelligence agency
-
Trump's secret plane swap triggers questions and confusion
Sony launches PC gaming gear, expanding beyond PlayStation
Japan's Sony is launching a new brand that will offer PC gaming gear, the company announced Wednesday, as it aims to expand beyond its flagship PlayStation console.
The move comes as Sony looks to compete for a share of the gaming peripherals market, valued at $3.88 billion globally in 2019 according to Grand View Research.
The first offerings from the new Inzone brand, targeted primarily at PC gamers, will be three wireless headsets and two monitors, the priciest of which will retail for a suggested $899.99 in the United States.
"The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment," said Yukihiro Kitajima, head of Sony's game business and marketing office, in a statement.
Sony is a relative latecomer to the segment, with rival Microsoft already well established in computers and peripherals.
The timing may be linked to production issues faced by Sony and other console manufacturers, who are struggling to meet demand because of pandemic-led supply chain issues and a global chip shortage.
"Considering the short supply of PS5 (PlayStation 5) and soaring game development costs, the PC gaming market is becoming critical for Sony in order to show stable profit to investors," Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.
L.Henrique--PC
